Pakistan's leading eCommerce expert with 15+ years building, scaling, and turning around online businesses for the country's most recognized retail and lifestyle brands.
If your eCommerce isn't producing the revenue, conversions, or growth you expected — that's exactly what I fix. Strategy, performance marketing, brand scaling, team building, and the full stack of execution required to dominate online.
From Karachi to Lahore, from launch-stage startups to billion-rupee retail groups — I've built the eCommerce engines that scale.
For over fifteen years, I've built, scaled, and turned around the eCommerce operations of Pakistan's most recognized retail and lifestyle brands — Edenrobe, Bachaa Party, BeyondEast, Master Group, MINISO (ToSharing), TCS E-Com, Cheezmall, Al Rahim Textiles, Kapray, and 24Hours.pk. I've launched brands from zero, re-platformed websites for scale, built performance-marketing engines from scratch, and led the teams that execute the day-to-day work behind nine-figure online revenues.
Today I serve as the founding Chairman of the Pakistan eCommerce Association (PEA) — the largest unified voice of an industry valued at over USD 7 billion — and lead policy advocacy with the Government of Pakistan, alongside international engagements at Tech Week Asia (Singapore), DMEXCO Asia 2025, and Ecommerce Expo London 2026.
But this site isn't about titles. It's about what I can do for your business. If your online operation is underperforming, stalling, or starting from zero — I know exactly how to fix it, because I've fixed it before. Many times.
Whether your business is pre-launch, mid-growth, or stuck on a revenue plateau, I bring the proven playbook to fix what isn't working and unlock the next stage of growth.
A clear, written 12–24 month roadmap of where the revenue will come from, what to build, what to fix, and in what order.
Take a brand from zero online presence to a market-leading position. I've delivered PKR 100M+ in the first three months on prior launches.
The engine that brings sales — built, optimized, and ROAS-led across every relevant channel for your category.
More buyers from the same traffic. Structured A/B testing, mobile-first UX, page speed, and check-out flow — the things that move the conversion-rate needle.
The right people in the right seats. I hire, train, and lead the in-house team that will own your eCommerce after the consulting engagement ends.
Take your brand from Pakistan to global markets — UK, UAE, Singapore, Europe — through proven export channels and international marketplaces.
For established offline businesses ready to take eCommerce seriously — the structured journey from legacy thinking to digital-first execution.
A two-week deep audit of your entire eCommerce operation: traffic, conversion, marketing spend, tech, team, and competitive position — with a prioritized action plan.
For founders and boards who want a trusted advisor on call — quarterly reviews, ad-hoc strategy support, and a steady senior voice in the room.
Not theory. Not slide decks. Actual outcomes delivered in-market across more than a decade of senior eCommerce roles.
My credibility doesn't come from credentials — it comes from being the person other operators, government bodies, and international platforms call on.
Speaker, delegation leader, and strategic partner at the world's leading commerce-and-technology platforms.
Pakistan delegation leader; featured on the official 2026 speaker line-up at one of Asia's largest technology gatherings.
Long-term strategic partner driving Pakistani brand and SME participation in the UK and European markets.
Strategic partner for Asia's first-ever edition of the global Digital Marketing Expo & Conference, hosted alongside Tech Week Asia (Oct 8–9, 2025).
Strategic partner through 2027 for the Ecommerce Expo Singapore programme and broader Asia-Pacific commerce platform.
Cross-border relationships across Singapore, the United Kingdom, Europe, Canada, Qatar, and the UAE through Delogics and PEA — supporting global delegations and industry events.
15+ years operating Head of eCommerce / GM eCommerce roles across 10+ recognized brands. I'm not handing your business off to a junior — I bring the operating experience myself.
Engagements are scoped to outcomes that move the P&L — revenue, ROAS, conversion rate, team capability — not vague "deliverables".
As Chairman of PEA, I open doors — to suppliers, logistics partners, payment processors, government bodies, international platforms, and the right people to hire.
I know Pakistan's market — the customer, the channels, the realities of logistics and payments — and I have active partnerships across Singapore, UK, Europe, UAE, and Canada.
The goal isn't dependence — it's capability. I hire, train, and leave behind an in-house team that can carry the work after the engagement ends.
"My mission is to build global bridges, empower young entrepreneurs, and accelerate Pakistan's digital transformation — one business at a time."
Industry recognition for sustained leadership and brand-building across multiple national retailers.
Honored for measurable, multi-year impact on digital revenue and category leadership in Pakistan's retail sector.
Featured at Tech Week Asia (Singapore), DMEXCO Asia 2025, Ecommerce Expo London 2026, and CloserStill Media (through 2027).
Whether you're a founder launching a new brand, a board planning a turnaround, or a retail group ready to go digital-first — reach out directly. The fastest reply is WhatsApp.
Based in Lahore, Punjab, Pakistan · Available for engagements across Pakistan, the UK, UAE, and APAC.